As MOA's target audience is children, the logo needed to be clean, easy to understand, and immediately convey the message with a single look.
I used "Myth of Aquatics" as the logo to ensure brand recognition.

Using water flow as the central concept, the logo features bubbles and water inside and outside the wordings.

To make it more engaging for kids, we played with the font to make it more fun and visually appealing.

The high-contrast blue and yellow color scheme was chosen to create a fun and kid-friendly brand while evoking the feeling of being underwater.

Given that this is a project involving multiple parties, it's crucial that we take all stakeholders' opinions into account when designing the character.

The biggest challenge we've faced in this process is balancing the game's usability and appeal with the need to obtain approval from our environmental specialist, while also ensuring that the character accurately reflects the real-life features of the fish.

Designing characters for MOA was challenging as each NFT had to be easily combinable in different ways.

I coordinated the team of four illustrators, including myself, to draw all the variations, resulting in more than septillion possibilities.

We confirmed that all characters aligned with real-life fish and provided accurate information to students.

Six different species were launched, including Latimeria, Atlantic Sailfish, Asian Arowana, Clown Fish, Angler Fish, and Chinese Sturgeon.

I have developed villainous character designs that draw inspiration from the story of the game and the appearance of the NFT characters.

These characters are mainly portrayed as antagonists due to the water pollution caused by human activities.

Therefore, the design of the characters is influenced by the polluted environment they have endured and their unique traits in the storyline.

I developed a complete card design system for the game, ensuring consistency in layout, style, and usability across all cards.