When designing the WeBarter mascot, we focused on creating a gender-neutral and inclusive symbol that represents people from all walks of life.
We used Sunny doll as the inspiration for the mascot, which features a diverse range of body types, including tall, short, fat, skinny, and even people with disabilities.
To establish the brand identity, we incorporated a shape of two people holding hands to represent the letter "W," symbolizing the connection and relationship between users on the platform.
We also used a shape similar to a cloak behind them, which is similar to the shape of the mascot.
